Hip Hop Beauty The Collection

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Our Story

Welcome to Hip-Hop Beauty Circa 1973 (HHB Circa '73) — an immersive luxury culturalecosystem where hip-hop heritage meets modern beauty, fashion, technology, and commerce.

Co-founded by Ashunta Sheriff-Kendricks and Thembisa Mshaka, HHB is a curated, shoppable fusion of art, fashion, music, AI technology, live performance, and experiential retail. Rooted in the five decades of hip-hop culture that redefined global beauty standards, HHB honors the pioneers while spotlighting today's innovators shaping what beauty means now.

From braid bars and makeup activations to runway moments, live performances, art exhibitions, and tech-driven storytelling, HHB transforms self-expression into a high-impact, monetizableexperience. This is where authenticity becomes aspiration, culture becomes commerce, and beauty becomes a global language — creating a powerful platform for brand partnerships, licensing, and long-term cultural relevance.

The Tour: 2026-2027 Cities & Experiences

FEBRUARY 2026 | NYFW

New York Fashion Week

February 12th at Studio 6

NYC EXHIBITION PREMIERE

Thursday, February 12

Music, Cocktails, and Panel Discussion

Location: STUDIO6

5:00–8:30P

World Renoun DJ Hard Hittin Harry + DJ Tippi

Programming Highlights

June 26-28 Los Angeles

CULTURE CREATORS CELEBRATES 10 YEARS OF IMPACTING CULTURE WITH HIP HOP BEAUTY CIRCA 1973 AT THE BEVERLY HILTON

CULTURE CREATORS × HIP HOP BEAUTY CIRCA 1973

Join us for an unforgettable BET Awards Weekend as Culture Creators and Hip Hop Beauty Circa 1973 come together to celebrate the innovators, tastemakers, artists, and visionaries shaping culture through beauty, music, fashion, media, and entrepreneurship.

Throughout the weekend, experience an immersive lineup of activations including our Hip Hop Beauty Photography Exhibition in the Beverly Hilton lobby featuring legendary artists Keith Major, Mazi Smazi, and Stacy Gray, with limited-edition works available for purchase.

Step inside the Hip Hop Beauty Beauty Bar for beauty touch-ups, product discovery, networking, premium gifting, cultural conversations, light bites, and celebratory sips while connecting with some of the industry’s most influential creators and changemakers.

FRIDAY | JUNE 26

5:00 PM – 8:00 PM

Kick off the weekend with cocktails, networking, our Beauty Bar experience, an engaging panel discussion exploring the evolution and future of Hip Hop beauty, followed by an intimate fireside chat with two-time Emmy Award-winning celebrity hairstylist and Muze Hair founder Kiyah Wright.

SATURDAY | JUNE 27

9:00 AM – 11:30 AM & 3:00 PM – 6:00 PM

Visit the Beauty Bar before and after the Culture Creators Awards for touch-ups, product experiences, networking, and conversations celebrating the people and brands moving culture forward.

SUNDAY | JUNE 28

11:00 AM – 2:00 PM

Close out the weekend with education, live demonstrations, and community as THEBO Hair hosts an interactive experience for salon professionals, braiders, and beauty enthusiasts looking to elevate their artistry and business.

Powered By

Presenting Sponsors

Moët & Chandon

Hello Beautiful

Hip Hop Wired

Ashunta Sheriff Beauty

THEBO Hair

Muze Hair

Mshaka Media

We can’t wait to celebrate with you. Come experience the intersection of beauty, culture, creativity, and community—all in one unforgettable weekend.

ECOCSYSTEM CALENDAR

SUMMER 2026 | SAN FRANCISCO BAY AREA

Private Collectors Evening

An intimate, invitation-only exhibition featuring:

Live poetry
Music performances
Private art viewing and collector conversations

AUGUST 2026 | TORONTO & MARTHA’S VINEYARD

Dual City Cultural Experiences

Two distinct but equally curated moments:

Toronto: Global diaspora, fashion, and music convergence
Martha’s Vineyard: Intimate luxury, art, and cultural storytelling

2027 | MIAMI ART BASEL

Full Circle Back In Miami

2027 | CHICAGO AUTO SHOW

Chicago's Auto Show & Art

RECLAMATION

Reclamation is the process of recovering or restoring something to a useful state, particularly land or materials that have been damaged, abandoned, or discarded. It can refer to environmental restoration, such as reclaiming mined land or wetlands, or the recovery and reuse of materials from waste.

RECOGNITION

The act of identifying someone or something from previous encounters or knowledge. Formal acknowledgment of someone's efforts, accomplishments, or contributions (e.g., employee recognition, awards, public praise) Official acceptance or approval of something as valid or legitimate (e.g., diplomatic recognition of a country, professional credential recognition)

REDEMPTION

is the act of being saved, restored, or freed from past mistakes, wrongdoing, or difficult circumstances. It represents a second chance—the process of making amends, finding forgiveness, or transforming oneself to overcome previous failures and regain dignity, purpose, or moral standing. Redemption often involves personal growth, accountability, and the opportunity to rewrite one's story through positive change.